'All Rivers Lead to the Sea' | Amy Powney + Finisterre

Introducing our creative director and founder Amy Powney’s latest collaboration – an exclusive womenswear capsule collection for pioneering cold-water surf and coastal lifestyle brand, Finisterre.

 

‘All Rivers Lead to the Sea’

Born from a shared commitment to environmental responsibility and timeless design, the Amy Powney + Finisterre collection blends technical innovation with understated, versatile style. Crafted for the modern woman navigating life between city and sea.

The limited edition, 17-piece capsule collection includes outerwear, knitwear, T-shirts and trousers, and is made for women who are constantly in motion between the rugged coastline and urban environment, highlighting the interconnectivity of our ecosystems with the capsule's campaign line, ‘all rivers lead to the sea’.

 

 

"I have always been inspired by Finisterre and its incredible ethos and commitment to sustainability, with a deep passion for the natural world."

"I wanted to create a collection for women which, from a design perspective, speaks to our many layers and passions. In the rhythm of modern life, each day we ebb and flow through multiple environments and, simultaneously, many versions of ourselves. I wanted to create a multifunctional and versatile capsule, empowering women to transcend landscapes."

"The collection is also a reminder that we are all inherently connected, that our lives are intertwined with the surrounding ecosystems. Finisterre has an incredible commitment to saving the sea, and as an urban dweller, I am very aware that all rivers lead to the sea; therefore, we are all connected, all part of the problem and together can all be part of the solution. That’s why in celebration of this collection, we are donating £5,000 to support Thames21, an environmental charity that works with communities, to restore and ensure the protection of our waterways as ‘all rivers lead to the sea"

– Amy Powney, creative director and founder of AKYN

 

 

The Collection

The Amy Powney + Finisterre collection is defined by a palette of earthy, grounded tones, like mossy greens, deep sea blues, and muted neutrals inspired by the rugged natural landscape of Cornwall. These colours were carefully chosen to create a calm, adaptable wardrobe that blends effortlessly with both urban and coastal surroundings.

 

 

Amy's Picks:

The Waterproof Parka

A reimagined utility hero piece with storm-ready detailing, crafted for both the cityscape and coastal trails.

 

The Oversized Quilted Liner Jacket

Inspired by military classics, it stands alone or layers effortlessly.

 

The Beach Robe

Equally suited to sea swims and urban outings, with functional design features and warm fleece touches.

 

The Fisherman Rib Roll Neck and Aran Knit Jumper

Elevated takes on Finisterre’s heritage pieces, with soft, voluminous silhouettes made for modern layering.

 

The High Neck Tee and Pleated Trousers

Foundational wardrobe pieces that blend durability with subtle femininity.

The Amy Powney + Finisterre capsule is available exclusively via finisterre.com and in select stores from Thursday 4th September 2025.

Shop the Collection

About Finisterre

Born from the needs of hardy British surfers, Finisterre makes enduring outdoor wear for an inspired life in and around the sea. It started in 2003 with an innovative fleece that was designed to keep out chill winds and warm up cold bodies. Since these early days, driven by those who have jumped onboard, the brand and product has widened beyond these original beginnings. Yet from their cliff top workshop in Cornwall, they stay true to their original design ethos of functionality and sustainability brought to life in an understated style and identity.