Welcome To AKYN
[ˈakɪn]
Founded in 2025 by Amy Powney, former creative director of Mother of Pearl, AKYN is a contemporary womenswear label rooted in integrity and elevated by detail.
With a focus on impeccable craftsmanship, considered fabrics, and an effortlessly refined aesthetic, AKYN offers a modern, enduring wardrobe for women who prioritise both style and substance. Each piece is made to last– timeless, beautifully-crafted, and aligned with our belief that we can create and care for the Earth.
A purpose-driven brand
crafting elevated,
contemporary womenswear.
Traceability is woven into our DNA. Our ambition is to be the most responsible and traceable brand, affirmed through certification and authentic storytelling, where desirable products meet authentic and verified green claims.
A Message From Amy
“Turning 40, having grown and nurtured an independent brand alongside raising my two young children, my outlook on life has evolved. I am really excited to take everything I have learnt so far– my failures and triumphs– and pour this into creating a new brand so that together we can make bigger and deeper, more meaningful change in the way we engage with fashion. I am so grateful to you for coming this far with me and I am beyond excited to enter this next chapter with you– together we are Kynfolk."
- Amy Powney, Creative Director and Founder, AKYN
A
K
Clothes aren't going to
change the world, but the
women that wear them will.
Anne Klein
Run to the rescue with love
and peace will follow
River Pheonix
Amy's Creative Journey So Far...
In December 2024, longstanding creative director, Amy Powney, stepped away from Mother of Pearl after 20 years to launch her own brand– AKYN.
In 2018, Amy created Mother of Pearl’s first fully sustainable collection, No Frills, and went on to apply her learnings to each subsequent collection and transform the brand. In doing so, she showed that there is another way to create fashion– that it is possible to create beautiful, desirable clothes with a transparent supply chain; organic, best practice natural materials; and a socially-responsible ethos.
The story continues now with AKYN.
Our community is our kin,
our Kynfolk.
As humans, we have a commonality, but we are also in kinship with both nature and the planet, and we must act as one.
United We Love.